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Innovative companies have mastered the art of building product design into the organization DNA, the result being beautiful products, quality all the way through, delighted customers’ in turn thriving topline of organizations.P&G, Philips, Kaiser, Apple, GE, 3M are all examples of such companies.This session will delve into whether this combination of creative and analytical approaches is a passing trend or is it a reality where each of us needs to step up and take measures to include our company’s name on this list